Celebrating 150 Years (!) with Germains Seed Technology
There aren’t many businesses that make it to 150 years—so we’re truly honored to help Germains Seed Technology celebrate this milestone anniversary! The company got its start back in 1871 as Germain’s Fruit and Produce Company and is now a global leader in innovative seed pellet and treatment technologies.
To kick off the year, our team created a special Germains 150 Years logo, designed banners for all the company’s offices around the world, wrote an official press release (translated into four languages), and coordinated video segments for the website. We even created a fun “confetti” animation for their website home page!
We also researched the company archives, looking through old photos, catalogs, articles and advertisements to find “150 Facts” from the company’s long and fascinating history. For example, did you know that Germains bred the “Queen Elizabeth” grandiflora rose, which was introduced in 1954 in honor of the newly crowned queen and continues to be one of the world’s most popular cultivars?
Over the coming year, Articulate Solutions will continue to coordinate with the Germains marketing team on more projects—and hopefully help plan some in-person events once it is safe to gather in groups again. 150 years is a lot to celebrate!
Posted on April 06, 2021