We always love working with Jane Howard at the Gilroy Welcome Center to help promote our own hometown, and when it came time to update the Gilroy Visitors’ Guide for 2015, we decided to “spice” things up a little.
We envisioned a high-end glossy magazine that would showcase everything that makes our community worth a weekend visit. We decided to focus first and foremost on storytelling. Our outstanding writers crafted compelling articles chock full of fun, fascinating tidbits about all the places that make Gilroy such a unique destination. Our design team matched those stories with beautiful photographs (thank you Michael Hawk!) and a clean, modern layout to draw the reader in and showcase the very best of Gilroy.
For the front cover, we used one of our favorite photos—happy kids on the roller coaster at Gilroy Gardens—to give the whole piece a feeling of dramatic, dynamic energy and excitement. We’re thrilled with the final result and proud of our outstanding team for bringing a big project like this to life!
Want a copy for yourself? Stop by our office or the Gilroy Welcome Center, or download a copy from the Portfolio page of our website. We’d love to hear what you think about it!
“Responsive” design is a relatively new concept in web programming and refers to websites that adjust automatically to fit the screen size of various devices. A responsive site scales seamlessly from a wide-screen computer monitor down to a laptop, tablet, or mobile phone display. This eliminates the need to scroll or zoom in to view web content and makes for a much better overall user experience on any device.
Many of the websites that Articulate Solutions has created recently (including Gilroy Welcome Center and Gilroy Foundation) are responsive designs. However, a recent change by Google makes responsive design no longer just “nice to have,” but almost imperative for any business that relies on mobile traffic.
Basically, Google has changed its mobile search algorithm to give higher ranking to sites that it deems “mobile-friendly.” If you don’t have a responsive site, you’ll fall lower in the search engine rankings, and it will be harder for people to find your company’s website when they’re searching from mobile devices.
So what should you do? First, use Google’s Mobile Friendly Test to see whether your current site is considered “mobile-friendly.” If it’s not, and you think that potential customers might be searching for your business on mobile devices, then it’s probably time to think about updating your website to a responsive design. Sometimes it’s possible to keep the same basic design elements and just do a mobile makeover. Or you can take this as an opportunity to do a complete refresh and build a more modern and exciting site—that’s what we did with our own Articulate Solutions website!
Contact us if you’d like to discuss your current website and how the Articulate Solutions team can help make it more “mobile-friendly.”
A well-written press release can be a powerful way to get free media coverage for your business and increase interest in new “products, special events, or anything else that’s “news-worthy.”
It’s important to remember that a press release is not an advertisement. Rather, it’s a tool to let the media know that you have an interesting story to share. So your press release needs to provide all the facts that journalists would need to write a story of their own.
Here are a few things we always keep in mind when writing press releases for our clients:
Grab the reader’s attention with a strong, compelling headline
Include all the most important details in the first paragraph if possible
Provide objective facts only, without any marketing “spin”
Include specific details that answer: Who? What? When? Where? Why? and How?
Keep the press release as concise as possible, ideally no more than one page
Include at least one colorful, interesting quote from someone credible or relevant to your announcement
Always provide a way for the reader to get more information (website, email, or phone number)
Got some news to share? Contact Us and let us put our expert writers to work for you!
Chi Tran has worked as a graphic designer for three years. She originally planned to be a pediatrician, but took a web design class her freshman year at CSU Monterey Bay and fell in love with the creative field. She enjoys working on different projects every day at Articulate, from website development and logo design to page layouts for posters, flyers and brochures. She’s especially proud of her new responsive design for the POCO Solar website (which will be launching soon).
Chi recently got married and bought her first home here in Gilroy, and she loves playing with her “crazy active” Pug/Chihuahua mix puppy.
Contact us to learn more about the Articulate Solutions team.